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In this issue:
- Calculating agency fees
- Retainers: good to better, better to best
- Pitch with the experts

Calculating agency fees
Ever been baffled by how your agency calculates head hour rates?
Or wondered how the overhead and profit multiple is worked out?
Curious what salary the Creative Director is getting when billed
out at $595 per hour?

Industry Best Practice Calculators

There are many different ways to calculate these charges, and
TrinityP3 has developed a set of on-line calculators using
industry best practise methodology.

So calculate your agency's salaries, head hour rates, billable
hours and mark-up multiple here using best practise methodology
with TrinityP3's Remuneration Calculators
[http://www.trinityp3.com/calculate.php]. And bookmakr it for
future reference.

You can also download our Top 10 Ways to Prepare for an Agency
Remuneration Negotiation

Retainers: good to better, better to best
Many marketers have moved from media commissions and service fees
to retainer based remuneration models. Yet although retainers
often provide a minimum of management during the course of the
agreement, they can become problematic at renewal or review time,
especially if there are reductions in the marketing budget,
requiring reductions in the retainer.

Recently these have been highlighted to our clients in a number
of ways:

1. Retainer reduction negotiation:
A client had a Retainer based on the delivery of a number of full
time equivalent staff (FTEs) of 6.8 to deliver all of the account
management, strategy and creative concept work required. There
was no defined scope of work other than a loose description of
the services to be provided under the contract.

With the reduction in the overall marketing budget of 25%, the
client wanted to reduce the agency retainer by the same amount.
However, the agency responded that the actual FTE level had been
running at 9.18 (supported by timesheets) or 35% higher than
contracted and that a 25% reduction in spend and associated work
would require a 10% increase in the current retainer and an
increase in FTEs to 7.5 to be equitable.

What to do]

Or to get an assessment of your current retainer or find out more
about developing a best practice remuneration model contact
TrinityP3 in Melbourne 03 9682 6800 or Sydney 02 8399 0922 or at
people@trinityp3.com [people@trinityp3.com]

Pitch with the experts
TrinityP3 have much experience when it comes to supplier
selection. In the past 12 months alone we have run pitches for
Vodafone, Medibank, Lexus, Hutchison and Fidelity.

As part of this experience we have developed a White Paper titled
'Improving the Search and Selection Process'. The paper covers
areas such as:

1. Pitching Best Practise
2. The Selection Process
3. Areas of Concern
4. Factors Contributing to Selection
5. What Drives Satisfaction
6. Is Satisfaction Enough?
7. Final Recommendations

Click here to download TrinityP3's Search & Selection White Paper
Click here to download TrinityP3's Search & Selection Services
Or click here to contact us [people@trinityp3.com] to discuss
your next pitch.

Issue 114, 23/06/09

Download our complete range of Top 10 Tips
[http://www.trinityp3.com/downloads.php] from the TrinityP3


Are you paying the right level of remuneration? Does your
remuneration model align your suppliers' efforts to delivering
your objectives? Does your remuneration structure provide you
with the flexibility to respond to the changes in the market with
little cost impact?

In this edition of TrinityP3 e-news, we look at retainers and the
best way to develop, implement and manage these, plus we launch
our unique Remuneration Calculators, and show you how they can
help you understand your agency fees.


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